In the competitive retail space it is imperative for brands to stay on top of evolving trends and consumer behavior. Today’s shoppers demand experiences that heighten their senses. Packaging can easily satisfy their needs by establishing an emotional connection based on sight and touch. Thanks to technology, businesses have access to greater freedom and flexibility, enabling them to optimize packaging for a better customer experience. However, because trends are constantly changing, it can be difficult to pinpoint which ones to adopt. The following trends will help narrow the choices and provide useful tips on how packaging can efficiently reflect modern consumers’ behavior, values and desires.
Sustainable packaging was once an option, but today it is a requirement. The current environmental crises have significantly changed the way businesses operate. Consumers expect companies to be accountable, so failure to recognize this may have some detrimental effects since consumers expect companies to help improve the environment. This passion for corporate social responsibility is shared across gender lines and generations. Millennials, Gen Z and Gen X are the most supportive, but their older counterparts aren’t far behind. As such, companies and brands need to communicate their efforts to minimize their carbon footprint by focusing on recycling methods and reducing packaging elements and unused box space.