R.R. Donnelley & Sons Company, a leading global provider of multichannel solutions for marketing and business communications, has been shortlisted for the annual Pentawards competition for its work with YUNJIANG, a private label liqueur manufactured by Shanghai Yun Jiang Biotechnology Co., Ltd.
YUNJIANG approached RRD in 2018 with a need for a label that reflected the unique traits of the first ginger fermented liqueur in the China market. Every aspect of the new label RRD designed has significance to the origin of the beverage, including:
- The imagery on the label represents the unique terraced fields that is specific to the geographic landscape of Luoping, Yunnan, the province of China where the raw materials for the liqueur are sourced.
- The black and gold color scheme not only represents elegance, but symbolizes the raw materials used in the drink which hold the title “Treasure Under the Earth.”
- The black matte additionally symbolizes the essence of the earth while the gold curves represent the high quality of the ginger.
- The classic Chinese vertical writing method speaks to the traditional origins of the product.
“We engaged RRD because we needed a label that accurately reflected the quality and uniqueness of our product,” said Lisa Wang, marketing manager, Yun Jiang. “From day one, we knew that RRD was the right company for the job as they dove headfirst into researching our beverage and how and where it was produced. The depth of the research and expertise shows in the final product and we’re honored to see it recognized by the Pentawards.”
The label design was submitted for the Pentawards, a global competition in its 12th year conducted by the leading network dedicated to sharing and bringing exposure to global packaging design. In 2018, the Pentawards saw 2,400 entries from 54 countries in the Beverages Category alone. RRD's submission is one of fewer than 200 companies to be shortlisted for the awards.