For the first time in the brand’s history, Jägermeister is changing the front label of the iconic liqueur across the world. 

 R.R. Donnelley & Sons Company has been shortlisted for the annual Pentawards competition for its work with YUNJIANG, a private label liqueur.

Absolut’s Elyx vodka bottle, created by Ardagh Group, celebrates the role that copper plays in the distillation process.

Kentucky Owl, "The Wise Man's Bourbon," has released Confiscated, a handcrafted batch of Kentucky straight bourbon whiskey from master blender Dixon Dedman. 

The new William Grant Triple Wood whisky bottle has been redesigned with quality, distinction and authenticity in mind for the worldwide relaunch of its whisky range.

Tailspin has made a splash in the RTD gin category with gin splash drinks in two flavors.

Dulce Vida Spirits launched its fruit-infused flavored tequilas with a new 14-inch high glass bottle.

Underground Spirits gin and vodka has been given a fresh new look by drinks design agency Denomination that draws on its Canberra roots and emphasizes the science behind the uniquely smooth spirits. The independent, multi-award-winning vodka and gin distillery wanted to develop its strategic brand positioning, brand identity, packaging and guidelines.

Sacred Spirits’ most important offers, cardamom flavored gin, has been redesigned by Hart & Jones. Sacred Spirits is a boutique, commercial distiller that started producing a range of spirits from a residential house in Highgate North London in 2008. 

Ballantine’s makes an innovative move into the Single Malts category, with the launch of three new Single Malts, with design by Nude Brand Creation.