Allure Wine’s sparkling new bottle is making a bold, luxury statement on the wine shelf. The design was inspired by Marilyn Monroe’s iconic song "Diamonds are a Girl’s Best Friend." the bottle has been designed for the brand’s three wines: Merlot Rosé, Pinot Grigio and Cabernet Sauvignon.
Brand owner Zimmermann-Graeff & Müller (ZGM), briefed Ardagh Group to create "glimmering" design concepts for the brand's wine bottle, seeking customer feedback on the concepts to help shape the final design.