SOMIC America has hired Tim Howell as its new East Coast Sales Manager. He will be based in New Jersey and report to Peter Fox, Senior Vice President of Sales.

In a career than spans nearly 30 years, Howell has held a number of sales manager or sales management positions with several New Jersey-based companies. For the past 17 years, he has worked for a manufacturer of end-of-line packaging systems designed primarily for the dairy industry.