Consumer Misperceptions on Food, Beverage Ingredient Claims
Behavioral research firm InsightsNow has released its latest report on the clean label movement. The August issue of the “Clean Label Research Community Behavior Report” has identified consumer misperceptions around food, beverage and supplement ingredient claims regarding health-promoting benefits.
One identified trend is concern around and attention to functional ingredients in products, so this wave of the study looked at attitudes and lifestyle behaviors driving consumer choice in this area.