It’s estimated that 95% of purchases will be made online by 2040. While household care brands have worked over the decades to build tight supply chains, in this new age of e-commerce, in-store packaging strategies can’t simply be replicated for e-commerce.
In the traditional brick-and-mortar environment, household products arrive in stores in corrugate boxes with dividers to prevent damage. And each shipper has been designed with a specific column strength to allow for stacking and efficient travel through the logistics network. Contrast this to how a consumer receives a package from an online retailer. Perhaps they get a bottle of detergent packed in a plastic bag, rattling around in a box with some air pillows to cushion the product.