Greeting Cards and Candy in One
Greetabl, a provider of patented gift boxes, and Sweeter Cards, maker of chocolate bar greeting cards, partnered with R.R. Donnelley & Sons Company to capitalize on the growing desire for personalized experiences that go beyond the traditional greeting card. Both companies turned to RRD to bring their ideas to life through creative production solutions.
Each Greetabl gift is customizable, and each order is handled individually through a fully integrated and automated workflow. Greetabl’s strategic alliance with RRD enables their nimble team to focus on the front-end development and growth, while RRD is responsible for the back-end on demand production, kit pack and fulfillment of each gift. Greetabl was so impressed with RRD’s ability to execute the company’s vision that Fischer referred Stacy Stahl, founder of Sweeter Cards, to RRD when she launched her business in 2018 to address the need for sending something more than a text or card without a large price tag.
“The greeting card industry is completely transforming,” said Brad Ross, president, RRD Packaging. “Through our work with Greetabl and Sweeter Cards, we are helping bring the need for meaningful interactions to the modern age by empowering more personalized and physical connections.”