Graphic Packaging International (GPI) has developed KeelClip™, a paperboard packaging solution for cans that offers sustainability advantages and merchandising benefits as compared to other packaging options.
KeelClip performs well in high-speed environments, thanks to the corresponding KeelClip 1600 machinery system. "KeelClip is preferred to other can packaging options due to sustainability, brand positioning and high-speed application advantages. That's a game-changer," said GPI's Executive Vice President and Americas President, Joe Yost. "It's a product that was engineered with sustainability in mind. It also serves our customers with more branding options and, even better, it provides their consumers with an improved user experience and a product they can feel good about using."
KeelClip works on a wide range of can styles and sizes, and in multiple product configurations. Thanks to how the cans and package are assembled, branding potential is better than ever. During application with the KeelClip 1600 machinery system, cans may be precisely oriented for maximum shelf appeal, and the center keel secures the product for dependable delivery and a consistent display. Plus, the package may be printed with high-quality graphics to showcase the product's branding in a way that plastic rings cannot.
Reliable, comfortable finger holes on top of the pack allow for easy carrying, and the can tops are completely covered keeping them cleaner than before. And when the last can is removed, KeelClip can be tossed into the recycling bin.
As an innovator in the category, Anheuser Busch InBev, the world's leading brewer, will be one of the first to commercialize KeelClip. Beginning in March of 2020, the Budweiser brewer will have brands in the U.K. market, such as Bud Light, packaged with the new KeelClip.