Nestlé Chile's yogurt container now has a removable label manufactured by Emsur Argentina that can be pulled off the pot without leaving any residue, making it easier to recycle. Emsur partnered up with Coexpan Chile to develop a specific removable banderole for dairy products for one of its key customers, Nestlé Chile. This innovation is distinctive for its easy peelability, making sorting for recycling a much simpler task for consumers.
The unique feature of this banderole is its releasing layer that enables users to remove the label without tearing the paper so it is easier to separate it from the container, thus contributing to the recyclability of plastics. This is another breakthrough for Nestlé, company that last year announced its commitment to make 100% of its packaging recyclable or reusable by 2025.
There are two structures available for this banderole, monolayer or duplex, to meet the needs of different market segments such as yogurts, desserts or beverages. This solution is commercially available in Chile for the Nestlé Batido brand and the multinational has launched an extensive communications campaign to mentor people in how to recycle properly with this packaging solution. More information is available on the Nestlé website where they have released a special landing page to inform yogurt consumers about how to recycle and where the waste recycling sites are.
Through this project, Emsur, the flexible plastic packaging division of Grupo Lantero, together with Coexpan, the rigid packaging division that makes the PS container, maintain their sustainability commitment in accordance with the circular economy and recyclability milestones.