Goldfish is the latest brand trying to capitalize on the buzz around plant-based foods. Campbell, which owns the snack brand, is launching a line of veggie Goldfish crackers in two flavors: sweet carrot and cheesy tomato.
When you think of plant-based food products, you may think of alternatives to animal products, like the Impossible and Beyond burgers, or oat milk. But Kaylee Gill, a research chef for Campbell's snack division, is seeing an interest in vegetables more broadly.