Haney and HP Develop Sustainable Fashion Packaging
Haney, a global leader in package prototyping, has produced first-of-its-kind sustainable fashion packaging for designer Heron Preston using HP Indigo printing and cellulose-based materials from Futamura. The pouches are made of materials certified for compostability using digital technology, a first for the fashion industry, and could replace the plastic bags used in retail packaging.
In collaboration with HP, Heron Preston, an American cultural icon in streetwear fashion, requested sustainable packaging for his designs to explore alternatives for plastic polybags. HP and Heron Preston presented the concept at the Museum of Plastic at Art Basel in Miami on December 5.