Mondi has joined forces with AIM, the European Brands Association, and other partners across the value chain to prove the viability of digital watermarking for sorting waste at scale. The HolyGrail 2.0 initiative has the ambitious goal of assessing whether this pioneering digital technology can enable better sorting and higher-quality recycling rates for packaging in the EU, thereby driving a truly circular economy.

Mondi was a founding member of the original Pioneer Project HolyGrail, facilitated by the Ellen MacArthur foundation. Now over 85 partners across the value chain are working together to refine and commercialize this concept, with Mondi continuing its active role in trialling the innovative technology.