El Pollo Loco Moves Toward New Modern Packaging Design
El Pollo Loco Inc. a fire-grilled chicken restaurant chain, has changed up its to-go packaging design to challenge the quick-serve restaurant (QSR) category norms, with more modern and artistic design choices.
The company is bringing the design-forward vision to life at every touchpoint of the customer experience, from packaging to in-store merchandising and gift cards. The focus on design is consistent with the company’s ongoing commitment to match its high-quality food and service.