Morton Salt products have been gracing tables since 1848. The Chicago-based brand now produces salt for food, water conditioning, industrial, agricultural and road use.
In 1914, the company experienced major growth, due in part to an advertising campaign that introduced the Morton Salt Girl with her umbrella. Many branding authorities still consider the Morton Salt Girl and the slogan “When It Rains It Pours®” one of the greatest branding triumphs of all time. In 1968, the sixth version became what it is still today.