Packaging Strategies logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Packaging Strategies logo
  • FEATURED
    • Brand Packaging
    • Extended Producer Responsibility
    • New Products & Materials
      • Featured Products
    • Packaging News
    • Packaging Perspectives Podcasts
    • Steve Fairfield Innovation Award
    • Supply Side
    • Top 100 Food & Beverage Packaging Companies
      • Submit Your Company
  • FLEXIBLE PACKAGING
  • VERTICAL MARKETS
    • Beer / Wine / Spirits Packaging
    • Beverage Packaging
    • Candy / Confectionery
    • Dairy Food Packaging
    • FoodService Packaging
    • Household Packaging
    • Meat / Seafood Packaging
    • Personal Care Packaging
    • Pet Food Packaging
    • Pharma / Medical Packaging
    • Produce Packaging
    • Snack Food Packaging
  • MATERIALS
    • Adhesives / Sealants
    • Beverage Multipacks
    • Blister Packaging
    • Cans & Bottles
    • Closures/Lids
    • Films & Coatings
    • Labels
    • Material Converting
    • Paperboard / Corrugated / Cartons
    • Rigid Containers
    • Sustainable Packaging
  • MACHINERY
    • Automation / Controls
    • Case Forming / Packing / Sealing
    • Cartoning
    • Coding / Marking / Printing
    • Conveyors
    • Form-Fill-Seal / Filling & Closing
    • Inspection / Detection / Vision
    • Labeling
    • Unitizing / Palletizing
    • Robotics
    • Track & Trace / Serialization
  • DIRECTORIES
    • Packaging Strategies Resource Guide
    • Flexible Packaging Buyer's Guide
  • EVENTS
    • Converters Expo
    • Converters Expo South
    • Global Pouch Forum
    • Industry Events
    • Webinars
  • MORE
    • Videos
    • Book Store
    • Classifieds
    • Custom Content & Marketing Services
    • eXTRA Newsletter
    • Market Research
    • PACKSTRAT Wordplay
    • PS Resource Guide
    • Sponsor Insights
  • EMAG
    • eMagazines
    • Archived Issues
    • Contact Us
    • Advertise
  • SIGN UP!
Packaging NewsRigid ContainersSustainable Packaging

OneCircle Announces New Recycling Partnership with Kwaliflex

OneCircle and Kwaliflex

From left to right: Vincent van Dorland, senior international buyer, Kwaliflex; Jan Dirk Veenendaal, board member innovations, OneCircle; Bert Hanssen, CTO, OneCircle; Pieter Smits, CEO, Kwaliflex

January 22, 2021

OneCircle (formerly Lightweight Containers), the producer and sales organization of KeyKeg and UniKeg plastic kegs for beverages, announced a new partnership with Kwaliflex Food Recycling, one of the largest processors of residual waste streams from the food and beverage industry in Western Europe.

Headquartered in Den Helder, the Netherlands, OneCircle is a family-owned business with a commitment to sustainability and the circular economy. The company says its KeyKeg is a safe and sustainable PET keg range designed to ensures draft beverages reach consumers around the world as fresh as the day they were produced. After use, the empty kegs are collected and recycled.

For this reason, the business launched the “OneCircle collection community” four years ago to create and implement collection networks for its used kegs in an increasing number of countries to ensure they are recycled, and the raw materials are used again.  Kwaliflex is the latest partner to join the community.

Kwaliflex Food Recycling, also family-owned and based in Wanroij, the Netherlands, processes all kinds of rejected food and beverages and turns them into green energy using a bio fermenter. Currently, enough green power is generated to meet the energy needs of more than 12,500 households, according to the company. Other residual products from the bio fermenter are used in customizable soil enrichment products.

Alongside its food and beverage processing, Kwaliflex has also invested in the recycling of the various food and beverage packaging by designing dedicated machinery and building up a network of material recyclers for further material processing. Today, almost 100% of all incoming goods are captured for reuse.

Bert Hanssen, CTO of OneCircle explains: “Ahead of upcoming European regulations, OneCircle is committed to increasing the use of recycled materials in its kegs. That is why we have taken the initiative and created our own collection hubs to boost recycling of our products alongside existing waste streams.”

“We want to grow the community as quickly as possible to enable the production of KeyKegs containing the maximum amount of recycled materials and make the circular economy a reality. Kwaliflex fits very well in our international collection community and our partners in plastic recycling and because of Kwaliflex’s state of the art expertise and willingness to further invest in packaging recycling, I expect them to play a growing role in the recycling of our used kegs.”

Pieter Smits, CEO of Kwaliflex follows: “Originating from the agricultural industry, we have focused more and more on food and beverage waste processing and became one of the biggest and most reliable partners for major brands. As a result, we also had to find a solution for the responsible recycling of packaging like cartons, glass and plastic bottles, steel kegs and plastic kegs.”

“Collection and recycling of multi-material plastic kegs is challenging and we are happy to be part of OneCircle’s materials loop to further develop the processing of this complex packaging. Today, already 86% of the recovered KeyKeg plastics are reused into new KeyKegs and we look forward to increasing this percentage further and to rapidly increase the number of collected kegs together with OneCircle in a fruitful partnership.”

To date, OneCircle has started successful collection in the Netherlands, United Kingdom, Spain, Switzerland, Ireland, France and Belgium and is exploring effective networks in other countries around the globe. OneCircle says it is committed to taking responsibility for the end of life of its kegs and to partner with relevant businesses to create a circular economy.

Visit www.kwaliflex.nl or www.kwaliflex.com or www.onecirclecommunity.com for more information.

KEYWORDS: beverage packaging PET container recycling

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Golden award trophy in the shape of a star. Text: 2026 Top 100 Food and Beverage Companies

    Top 100 Food and Beverage Packaging Companies of 2026

    Celebrating 30 years as a B2B journalist, I’ve revisited...
    Sustainable Packaging
    By: Brad Addington
  • Women In Packaging 2025 homepage hero

    Women in Packaging: Seizing Opportunities, Pushing Boundaries

    Seven women share their personal journeys in the...
    Material Converting
    By: Brad Addington
  • Image of the Spyder Pick and Place Joint Robot sorting pre-rolls.

    Cannabis Packaging Goes High-Tech

    Packaging Strategies doesn't often cover cannabis...
    Case Forming/ Packing/ Sealing
    By: Brad Addington
Subscription Center
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletters
  • Subscription Customer Service
  • Online Registration

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Packaging Strategies audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Packaging Strategies or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Hand Holding Various Semaglutide and Insulin Injection Pens for different stages of the treatment.
    Sponsored byInline Plastics

    How GLP-1 Is Reshaping Food Packaging, and Why It Matters More Than You Think

  • A stack of clear plastic containers, the bottom full of mixed fruit
    Sponsored byInline Plastics

    Packaging Trends Shaping 2026: Where Trust Is Won

Popular Stories

Podcast | Packaging EPR’s 2026 Reality Check” with guest Anna Kendall headshot and title. Also pictured Cardboard boxes on conveyor belt.

PODCAST | Packaging EPR’s 2026 Reality Check

Logo for New Earth Ventures

Atlantic Packaging Launches New Earth Ventures to Accelerate Packaging Technology

Image of persimmons fruit in plastic packaging

IFPA Issues Position on EPR as Compliance Deadlines Hit Fresh Produce Industry

See the Top 100 Food and Beverage Packaging Companies of 2026

Products

Advances in Sustainable Food Packaging Technology

Advances in Sustainable Food Packaging Technology

See More Products

Packaging Perspectives Podcast

Play Packaging Strategies' captivating WordPlay game, PackStrat! There's a new word every Tuesday.

Related Articles

  • Amcor Announces New Partnership with Alliance to End Plastic Waste

    See More
  • ProAmpac Announces New Active and Intelligent Packaging Partnership with Rutgers University Professor

    See More
  • Monadnock Paper Mills Announces New Partnership with Case Paper

    See More

Related Products

See More Products
  • biobased.jpg

    Bio-Based Packaging: Material, Environmental and Economic Aspects

  • Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design

See More Products
×

Keep the info flowing with our Newsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing