TerraCycle officially launched its Loop program in Canada, operating in the country as Loop CIRC. The initiative has been designed to address the issue of waste at its source by providing consumers a circular reuse platform while encouraging manufacturers to own and take responsibility for their packaging in the long term. With the launch, Canada joins the U.S., the UK and France where Loop is present.
The program has partnered with grocer Loblaw Companies Limited (Loblaw) as its retail partner. Initially rolling out to residents in most of Ontario, customers can shop for a wide variety of food and household products in refillable packaging, such as ice cream, sauces, snacks, pet food and toothpaste from some of the country's most popular brands, including Loblaw's President's Choice.