50 Craft Beer Brands Bring Interactive Packaging to Life
Australian tech startup, Third Aurora, which launched a similar concept for the wine industry in 2020, today announced that the craft beer version, called Beerscans would launch in September 2021, encouraging craft brewers to join the exclusive launch, which is capped at just 50 brands.
"Augmented Reality is a fantastic way for brewers to connect with customers. It's absolutely stunning to see first-hand," says co-founder, Dave Chaffey. "The feedback we're hearing is that it really adds to the experience – particularly for under-40s, who have grown up with smartphone technology.