Toppan announced it has developed interactive packages that connect with smartphones via NFC to provide digital content such as games and music to consumers. The company’s new NFC-enabled packages make it possible to provide a range of interactive customer experiences linked to smartphone apps.
A wireless NFC-based connection is established when a smartphone is in close proximity to the package. No Bluetooth pairing is required. Pad-type switches embedded in the package allow consumers to enjoy interactive experiences, pressing or tapping to produce sounds or control content on the smartphone screen via a compatible app. LEDs and other additional components can be incorporated into the package to meet needs based on the purpose or conditions of use.