2020 was a year like no other. Yet despite the challenges brought on by the pandemic, most top food and beverage brands remained stable. In fact, the food and beverage industry is one of the only consumer product sectors to grow in 2020. In uncertain times, brand trust is important. As a result, retailers favored established brands over new brands entering the market. That means a majority of the Top 100 companies kept their market stronghold.
The pandemic spurred a shift in consumer behavior, and companies that were able to pivot quickly and support top trends, such as home meal prep, healthier choices, new flavor profiles and e-commerce shopping, thrived.