Target Adds Pet Food Brand to Private Label Lineup
Kindfull includes an assortment of wet and dry food, treats and toppers includes delectable items like Chicken & Brown Rice Recipe Dry Dog Food, Wild Caught Salmon Recipe Wet Cat Food, and Chicken, Pumpkin & Turmeric Recipe Toppers.
In 2020, more families than ever before welcomed new pets. The majority of Target guests are pet parents, and they want high-quality pet food at a great value. So the in-house team got to work with pet food and nutrition experts, diving deep into guest insights to create a line of pet food with no artificial colors, flavors or preservatives and no wheat, corn or soy.