Everist Launches Revolutionary New Waterless Body Wash Concentrate
Everist Inc., an acclaimed new beauty start-up built for 'eco-optimists', today unveiled its new Waterless Body Wash Concentrate. Following the successful launch in February 2021 of its award-winning, patent-pending waterless hair care concentrates, Everist is continuing to bring forward clean, sustainable and performance-driven innovations that change the way people think about their personal care routines. With this thoughtful line extension, Everist delivers to its consumers the perfect trio of shower essentials, fueling growth and expansion for the brand.
"We are thrilled to be launching our new, patent-pending waterless body wash concentrate and elevating the shower routine," said Jayme Jenkins, Chief Brand Officer at Everist. "Reducing the carbon and plastic-waste impact of traditional, water-filled beauty products is the premise Everist was built on. Just like hair care, traditional body washes are primarily water and packaged in single-use plastic and so we were inspired to do better. With this addition to our product lineup, we combine the benefits of skincare ingredients with gentle cleansing properties to encourage customers to eco-upgrade their routine. For us, it always comes back to performance first."