Today’s obstacles within the global supply chain are wreaking havoc amongst manufacturers, retailers, and consumers alike. The interdependency of all aspects of today's supply chain, combined with a focus on “just-in-time” policies are at the epicenter of today’s global supply chain challenges. As the world has seemingly gotten smaller, and goods are shipped around the world, it is only natural that the intermingling of the supply chain across the globe, and products would occur. Just-in-time policies have also allowed companies to reduce costs and benefit end consumers with lower retail prices. However, throughout the pandemic, cracks in the global supply chain have been made, and this has most significantly impacted Private brand manufacturers due to the complex nature of their business. With rising inflation and thinning wallets, Private brand manufacturers and their retail partners need to plan together to mitigate these challenges to continue to provide quality offerings that allow consumers to stretch their dollars further.