Amcor Launches New Way to Create Customizable Liners
Amcor announced the launch of IMPRESSIONS, a technology developed in collaboration with MGJ — a producer of PE-PP foam-based liners and induction sealing solutions for caps — that enables brands to customize closure liners, such as the underside of bottle caps. The CMYK color printing technology reportedly allows brands to print anything from QR codes to colorful logos for direct, digital engagement with consumers.
The company says that many consumer brands, such as winemakers, have been looking for new ways to reach out to their customers and engage with them more directly. After extensive consultation with its own customers, Amcor says it developed IMPRESSIONS to enable online experiences that benefit both brands and consumers directly. Shoppers can scan a QR code or view a logo printed on a closure liner and gain access to further brand information or promotions according to whatever is printed.