GoodPop Goes 100% Plant-Based, Sees Double-Digit Growth
- GoodPop® Frozen Pops, leader in the better-for-you frozen treat category, celebrates World Vegan Day, November 1, with double-digit sales growth after reformulating its products to be 100 percent plant-based a year ago. To meet consumer demand, GoodPop is announcing new ways to get its product in the hands of people seeking plant-based options.
The growth rate for the U.S. plant-based food market more than doubled in 2020, as sales surged 27 percent to $7 billion, according to the Plant Based Foods Association (PBFA) and The Good Food Institute (GFI). According to SPINS data, plant-based novelties (any treat on a stick, cone or sandwich) has grown this year by 35 percent, rapidly gaining share of the total novelties category.