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Supply Side

First-Ever RTD Cocktail in Tetra Pak Aseptic Package Delivers Quality Cocktails and Sustainable Solution to Retailers

buzzbox_product shot web.jpeg

As the first ready-to-drink cocktail in an aseptic package, Buzzbox selected its packaging partner, Tetra Pak, given their similar values. 

Image courtesy of Buzzbox.

December 21, 2021

Buzzbox premium cocktails announced the environmental benefits from its state-of-the-art California production facility. The Buzzbox 65,000-square-foot manufacturing facility opened in April 2021. After six months, the zero-waste production system in the heart of the Coachella Valley has reportedly saved more than 100,000 gallons of water while emitting 80% fewer emissions than a standard plant of similar size. Buzzbox was built from the ground up with sustainability at its core. The modern production facility is only one part of the company's vision for sustainability. Buzzbox says it has carefully selected packaging that extends its environmental commitment to consumers with recyclable cartons made with renewable materials that protect the high-quality ingredients in each cocktail.

“In order to have a sustainable packaging solution, building a sustainable facility for production was always part of the plan for Buzzbox,” says Rod Vandenbos, Buzzbox founder and CEO. “At buzzbox sustainability is a journey and we will continue to innovate and find new processes to reduce our environmental impact, while still providing premium ready-to-drink cocktails in easy to enjoy formats. As a purpose-built company, I’m proud of what we’ve accomplished in such a short amount of time with our facility and look forward to the continued benefits of our ongoing low environmental impact approach.”

Tetra Pak’s carton packaging uses the least amount of materials needed to achieve a high-quality, shelf-stable package for each Buzzbox cocktail. Additionally, Buzzbox packaging is initially shipped as large rolls of flat packaging material for maximum efficiency in transportation and distribution, when compared to glass and aluminum competitors. To complete the lifecycle, each carton is recyclable and contributes to the development of new products made from recycled cartons, like writing paper, tissues and sustainable building material.

“Buzzbox has been a leading example of sustainable packaging solutions in the spirits category and continues to innovate with us to deliver quality products to their consumers,” explained Pedro Goncalves, vice president of marketing for Tetra Pak U.S. and Canada. “Our packaging not only supports efforts to protect the environment but also protects the premium ingredients in Buzzbox cocktails better than anyone else.”

According to Tetra Pak’s 2021 Index Report, despite a global pandemic, the environment remains the #2 global concern for consumers. Furthermore, 35% of consumers say they are choosing brands based on their sustainability credentials more now than they did before the pandemic. Plus 84% of consumers want the brands they buy to make it easy to recycle the packaging of their products. Buzzbox is committed to meeting these consumer needs by providing premium quality products that are focused on sustainability.

KEYWORDS: alcohol beverage packaging aseptic cartons aseptic containers aseptic packaging aseptic technology beverage brands beverage cartons beverage companies beverage containers sustainability sustainability practices Tetra Pak Tetra Rex Bio-based

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