Sabra Announces Fresh Collaboration with Fifth Season
Sabra, maker of the popular hummus brand, and Fifth Season, a food system pioneer and robotic farming leader, are on a mission to rescue salad lovers from limp lettuce and sad salads with a more deliciously sustainable solution. The mission-aligned brands are introducing a fresh idea for the produce aisle: salad kits featuring sustainably farmed greens paired with creamy, plant-based hummus, guacamole and whole grains.
"Our vision at Fifth Season is to reinvent our food system so that it delivers a whole new sustainable fresh food experience that people crave when in their homes and on the go," said Fifth Season CEO, Austin Webb. "Sabra products are delicious, plant-based and better-for-you. In joining forces we're maximizing our impact."