Generation Z sets the tone for cosmetics and the beauty industry transformation.
While beauty brands were facing the challenge of digital transformation, a new generation was taking over as prime consumers. 2022 starts with a focus on Generation Z, which grew up "digital" and is socially and environmentally concerned. This group is now making the purchasing decisions that influence product launches and brand positioning. Packaging Strategies asked the market insights team of international beauty packaging manufacturer and provider Quadpack to analyze the rising trends that will affect the beauty industry in 2022. All sum up the mindset of a principled, yet playful generation.