HERE Originals reintroduces its prebiotic soda, VINA. Reformulated with an essential, proprietary blend of prebiotics, trace minerals, plant fibers and organic ingredients,
The revamped brand identity and packaging design follow a period of strategic repositioning of VINA's functional benefits centered on the brain-gut connection. As functional soda becomes a fast-growing subcategory of the greater functional beverage space, the demand for healthier soda alternatives has rapidly increased. VINA's unique formula that prioritizes brain and gut performance will invigorate consumer demand and add incremental value to this exciting new category with multifunctional benefits to both mind and body.