This Way Up Gives Panda Licorice a Modern, Playful Rebrand
The London-based agency, which specializes in branding healthier food and drink options, was brought in to work on the project in 2020, working across the visual identity, packaging, website, and wider brand world.
A key aspect of the project was ensuring Panda’s branding reflects and retains its position as the category leader while helping it secure new store listings and dialing up stand out on shelf.