Fresh New Look for Irish Spring Soap Stylishly Evolves Legacy Brand
You don’t have to be Irish to love the fresh, clean scent of Irish Spring soap. Since the brand was introduced in 1970, Colgate-Palmolive has touted the distinctive original fragrance of the enduring green and white deodorant bar soap targeted to men who want to smell good. Since then, the brand has added several scents and products including body washes.
Looking to expand its appeal to a younger male consumer, Colgate-Palmolive tapped creative agencies, Chase Design Group (graphic design) and Tin Horse (structural design), to work as a team with the Colgate-Palmolive Global Design Brand Group for a rebrand that better reflects stylish, modern masculinity.