Sensodyne Expands Product Range with ‘Nourish’ Range, Designed By Marks
GSK power brand Sensodyne is launching Sensodyne Nourish, the first in a new range of products designed to resonate with a younger audience. Driven by Sensodyne’s ambitious growth plans, Sensodyne Nourish remains true to its parent brand’s DNA focusing on tooth sensitivity but aims to broaden its relevance and appeal to recruit a younger generation of Sensodyne users.
Created by global brand design and experience agency Marks, the concept and visual identity of Nourish connects more effectively with millennials previously unengaged with the brand. It conveys natural beauty and sensorial efficacy to appeal to those consumers that might be less aware of tooth sensitivity but increasingly concerned with overall wellbeing, health, happiness and the planet.