Perfect Packaging for Pet Products: Insight from an Expert
The pet care market is overcrowded and growing. Here’s how new (and established) brands can stand out with packaging that resonates with today’s busy consumer.
The pet care sector has been valued at more than $8 billion annually. Countless brands aim to take advantage of this; slapping their name on a range of sub-par pet care products in a meager attempt to make a dent in the market. Success here is rare, however, as the majority of products — and even the packaging it comes in — doesn't effectively cater to the pet's, or the owner's, needs.
The world of pet products has truly expanded over the years and shows no signs of slowing down. Cans of cat food and bags of dog food may have sufficed for the industry in days gone by, but the modern era (and consumer) calls for many more pet care options. From vitamins and organic snacks to fur wipes and pet shampoo, the market is diversifying almost as quickly as it expands.