Half of UK Consumers Are Prepared To Pay More for Environmentally Friendly Packaging
New research* with UK consumers by Aquapak, a speciality polymers business that develops materials intended to enable a circular economy, reveals that more than half (52%) would be prepared to pay more for environmentally friendly packaging when they buy clothes and accessories.
The findings highlighted consumers’ commitment to a move toward planet-friendly packaging. Of those prepared to pay more, one third said they would pay an additional 1% to 4% of the purchase price of their goods to receive them in sustainable packaging, almost two fifths (39%) said they would pay a 5% premium. Eight percent said they would pay between 6% and 9% more and 15% said they would be prepared to pay between 10% and 20% more. This means that on an average online order of £66.80**, a 5% premium of £3.34 gives scope for brands to optimize their circularity while retaining their margins and making the use of environmentally friendly packaging commercially viable.