Little Rick, the London-based direct-to-consumer CBD drinks brand, has unveiled a new brand identity and packaging design. The work was developed in partnership with creative agency NOW.
Little Rick’s founders came to NOW to help redefine and reinvent its brand, and to create a more premium, adult identity more befitting of its highly-rated product range, which contains more CBD than any of its competitors and is made with a natural full-spectrum CBD oil rather than a lab-made CBD powder which many other brands use.