DS Smith Surveys: Young Consumers Least Confident About Recycling
While Gen Z members often are considered to be the most environmentally conscious, they have the least confidence among all age groups in knowing how to recycle, based on the packaging leader’s new survey in the UK that matches a similar company poll in the United States.
In the latest UK poll, two thirds of Gen Z respondents (those born from 1997 to 2012) blame barriers to recycling, including confusion over what items can be recycled, a shortage of recycling bins and lack of clear disposal instructions on products. Only 41% of those over age 55 see such obstacles.