Increased Sales Await Those Who Invest in Innovative, Standout Packaging
It’s not without reason that packaged items like children’s yogurt cups are crafted with unique shapes and vibrant colors, or pet food producers are investing increasingly in containers that not only look good, but also preserve the freshness of its content. Presentation is crucial to the marketing of a company’s products and can be the ultimate deciding factor for consumers when making a purchase.
According to an article in The Drum, a global publication for marketing and media industries, 70% of consumers form an impression of a brand just based on the packaging of its products, and 63% consider packaging almost as crucial as the brand itself. For some brands, “the packaging is more recognizable than the product.”