Triumph and disaster can occur with the introduction of a new product or a line extension of an existing product, and they can happen during the redesign of a legacy brand. Every problem — and by extension, every resolution — has its own unique set of circumstances. And time is of the essence. Here are a few universal thoughts to consider.
I find myself looking at packaging, even if the item isn’t on my list. I do an overall look just to see if any new packaging has come out. This includes the packaging, the price, the product (especially food, meat, dairy) and most recently, the level of commitment a brand has to the environment. Can I recycle the packaging once the product is gone?
Research and practice have demonstrated that packaging is strategically important and has a significant impact on logistics and supply chain performance — and on creating value.
In a world shifting more and more toward e-commerce, packaging is increasingly the first tangible experience that someone may have with your brand or business. So how is your packaging delivering your brand’s promise to your customers?
Bosch Packaging Technology's new virtual reality planning tool "Virtual Layout" converts a two-dimensional sketch into a three-dimensional image of the planned packaging system in a short time.
Developing a packaging strategy is a fundamental step toward aligning with high-level business goals and making the most of every dollar and minute you invest in packaging.
Healthy snacks, including a wide range of bars, are flying off the shelves. As a consequence of functional ingredients, snack bars are being revamped as version 2.0. These so-called functional foods are popular across all generations, since they promise great taste in addition to being healthy.
tna has promoted Teri Johnson to divisional sales manager – North America. Johnson will be responsible for providing leadership for tna’s growing local sales teams and contribute to the company’s regional marketing and business strategy.
