Private label - Articles - Page 2 | Packaging Strategies

We all scream for private label

Private label grocery products show big potential for growth.

October 9, 2014

Grocery shopping is a necessary activity for most people and the process in which people are going about it has changed dramatically over the years. Fads have emerged from clipping coupons to online shopping and even monthly food delivery subscriptions. One thing shoppers all seem to agree on is grocery shopping with the intent of saving money and buying quality food for less.

Private label grocery products show big potential for growth

Liz Cuneo

July 14, 2014

Grocery shopping is a necessary activity for most people and the process in which people are going about it has changed dramatically over the years.

Private label groceries growing in popularity

According to Market Force study, milk, cheese and chips are most prevalent private label purchases

June 20, 2014

More shoppers are purchasing private label (store brand) products this year compared to last year, according to a recent study of more than 6,200 consumers by Market Force Information

Anthem wins five packaging design awards for private brand

Awards recognize design excellence for Safeway SELECT® Brand

May 21, 2014

Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability from package design to brand campaign to drive brand performance, announces that it has been honored with five packaging design awards.

Research links private label collaboration to increased productivity, cost savings and consumer loyalty

Survey explores supply chain collaboration challenges and US stakeholders’ areas of improvement for 2014

February 18, 2014

Trace One announces the results of its “Private Label Product Lifecycle Management Collaboration” survey

96% of consumers buy private label groceries, according to study

Private label dairy outsells other types of products

August 21, 2013

Nearly all consumers buy private label products when grocery shopping, according to a new study of 6,600 consumers conducted by Market Force Information, a worldwide leader in customer intelligence solutions.

Consumer Trends

How to prepare for the growth of online grocery shopping

What does it mean for brick-and-mortar retailers?

Suley Muratoglu

July 11, 2013

Amazon.com and Google are expanding into the world of online grocery shopping with convience purchasing and delivery options. How can brick and mortar stores stay relevant and emphasize the benefits and pleasure of shopping in person in this ever changing grocery marketplace?

How brand enhancements can differentiate and build private-label brands

Providing relevant and critical information that packaging professionals use to make strategic decisions

Michael Pfaff

April 18, 2013

In recent years, private label has increasingly gained ground in the marketplace with the majority of U.S. shoppers (86%) purchasing some type of store brand regularly . Store brands now account for one out of five items sold in US supermarkets, drug chains and mass merchandisers . In particular, product categories like salty snacks, soda, cookies and paper goods are gaining ground on their national brand counterparts. The trade-off is that the price/value point is no longer enough of a differentiator and private label brands must step up their game in an effort to meet rising shopper expectations. Addressing this progression partly means understanding shopper preference, but it’s also important to remember that consumer curiosity (and brand loyalty) is sparked through creatively designed brand packaging that leads to shelf interaction.