With high-impact graphic designs, packaging structures tipping the scale of cool, and innovative closures that do much more than open and close the pack, you might call it the Twilight Zone of packaging. So are we choosing what is new and unique just to stand out - and if so, does it work?
Flexible packaging is everywhere and pouch users know of their benefits. They’re easy to hold, carry, store, pour from, snack from and scoop from. While there are already so many innovations in the segment, there may be just as much opportunity.
Today, we only need to travel down the aisles of our favorite stores to see flexible packaging revolutionizing the way we package, store and ship our food.
The stand-up pouch (SUP) continues to be a darling of the packaging industry. Brand packagers are eager to satisfy consumer appetites for pouch convenience, ease of use and quality.