Unilever brand Rexona got a sporty new look that taps into the passion that the brand’s core consumers all over the world have for soccer. Global strategic partner, PB Creative, developed a fresh brand identity for Rexona (Sure brand in the U.K. and Ireland) that would connect with fans through a universal shared passion and celebrate their love of the beautiful game.
Viktor & Rolf’s Bonbon and Flowerbomb fragrances new spring-themed boxes were created by Cosfibel, which put its expertise into the meticulous silver hot-stamped internal décor.
The packaging industry is growing. The value of the global packaging services market is forecast to grow from $33.7 billion in 2017 to $50 billion in 2022, according to research from Smithers Pira.
While the U.S. consumer is accustomed to seeing medication in both bottles and blister packs, bottles remain the dominant format in the U.S. Alternatively, since the end of World War II, the European standard for packaging medication has shifted toward the use of blister packs.
Tzanoukakis was promoted to VP from her role as fulfillment and systems manager. She will lead day-to-day integration of multiple functions, including customer service, purchasing, demand scheduling, inventory and warehousing, in order to enhance on-time delivery and ROI for customers.
PACK EXPO International and co-located Healthcare Packaging EXPO (Oct. 14–17, 2018; McCormick Place, Chicago) registration is now open. Produced by PMMI, The Association for Packaging and Processing Technologies, the shows feature more than 1.2 million net square feet of exhibit space.
Dairies and cheesemakers often choose rigid containers to set products apart from the competition and meet sustainability targets. And new rigid container offerings can help dairy processors enhance shelf impact, sustainability and convenience.
IDDBA 18 attendees have a chance to meet with a materials scientist and marketing specialist from Milliken & Co. to brainstorm solutions to their packaging challenges.