Health and wellness food company Atkins Nutrition has launched Atkins Harvest, a new sub range of carb-lite, low sugar, gluten free bars, into the U.K. with strategy, identity and packaging design by Brandon. The new range aims to move Atkins into the gluten free aisle, as the trend for healthy eating continues to sweep the U.K. and shoppers look for guilt-free snacking alternatives.
Bonding and creating memories with family and friends over ice cream is a tradition that motivates the Lindner family, owners of the United Dairy Farmers Stores and Homemade Brand Ice Cream. With competition growing from national and regional competitors, UDF reached out to San Francisco-based Perspective: Branding to harness the unique emotion of the brand’s story.
Walmart-owned online retailer Jet.com, unveils its own private label, Uniquely J. The range of foods and home goods is a new challenger in the battle for market share in the rapidly emerging e-commerce private label category and represents a radical new direction for branding in the private label category.
Perfetti Van Melle, confectionery and chewing gum manufacturer and distributor, has integrated the VELCRO® Brand PRESS-LOK® closure system into new Mentos™ Pure Fresh Gum Wallet Packs to ensure the product stays sealed and fresh.
BCGA Concept Corp., manufacturer of Brooklyn Crafted, launches Brooklyn Crafted Mini Bottles, a new line of craft ginger beers cased in 7-ounce bottles. Available in four flavors – Traditional, Earl Grey, Lemon & Lime and Mango – each authentic ginger beer variety is made with 100% fresh, unfiltered ginger pieces you can actually see.
U.S. Tsubaki Power Transmission LLC announces the newest product to be launched in conjunction with Tsubakimoto’s 100th Anniversary: lube-free Lambda® Chain, with NSF-H1 high-temperature, food-grade lubricant impregnated into the bushings to improve chain performance and extend wear life.
Plum Organics, a leading organic baby food brand credited with revolutionizing the baby food category with the introduction of the spouted pouch, announces the launch of Baby Bowls: culinary-inspired baby food blends in a spoon-friendly dish.
Mettler Toledo developed the X38 X-ray inspection system specifically for pumped food products as they are moved toward final processing and packaging. Products from ground and minced meats to soups, dairy products and jams are inspected for potential contamination by glass, metal, mineral stone, calcified bone, high density plastic and rubber compounds.
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