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Home » Authors » Roy White

Roy White

Roy White is a vice president of The Food Institute and has devoted his career to serving the mass market retail and consumer packaged goods (CPG) manufacturing industries.
Articles

ARTICLES

RETAILER PERSPECTIVE

Roy White
August 27, 2009
No Comments
Recycling goes promotional and opens a new vista of retail opportunity.

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Cereal aisle to be transformed as retailers gain space

Roy White
May 1, 2009
One Comment
Compact packages mean more SKUs on shelves. That, in turn, means fewer stock outs and less time spent restocking.
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Green may get going in 2009

Roy White
March 1, 2009
No Comments
The “going green” groundswell is likely to gain momentum in 2009 and beyond, partly due to the cost savings offered by reduced, greener packaging.
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IGA: The package label as a branding vehicle

Roy White
February 1, 2009
No Comments
Rebranding unifies and promotes IGA’s store brands through consistent graphic design on all packages. IGA has just revamped the look of its private labels, and the voluntary supermarket network has
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Innovative packaging must fit the lifestyle and the shelf

Roy White
November 1, 2008
One Comment
A tremendous outburst of creativity in packaging has happened over the last several years. Retailers, their supplier partners and, especially, packaging companies should take advantage of the many innovations that not only improve product usage but also make them more salable. However, everyone in the supply chain should be careful to obey the disciplines imposed by the shelf environment as they enjoy the fruits of the designers’ inventiveness.
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Explosion of health-related icons represent opportunity

Roy White
October 1, 2008
No Comments
Icons or symbols have become vital components of labeling, particularly when they pertain to health claims, and they are currently becoming the focus of a great deal of debate, as well as activity, that may well lead to some important changes.
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An odd-sized package will be oddman out

Roy White
September 1, 2008
No Comments
If you’re a manufacturer and you bring a product to a retail buyer in an oversized package that doesn’t fit the shelf, well…expect grief. In an era based on category management discipline, retailers are no longer so tolerant of odd sizes that can’t be easily put on the shelf.
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For new products, packaging is the main message

Roy White
August 1, 2008
No Comments
For retail buyers and category managers, the packaging of a new product is one of many factors that have to be considered, but one that has special meaning: It’s the attribute that projects the product’s message. And if it doesn’t do that effectively, the product probably won’t fly.
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IGA: Labeling to compete in a tough retail climate

Roy White
June 1, 2008
No Comments
IGA USA (Independent Grocers Alliance)-the world’s largest voluntary supermarket network with aggregate worldwide retail sales of more than $21 billion per year-provides its retailers with an extensive and sophisticated private-label program. And the labels are a major component of its branding process. What’s interesting is that the organization’s label designers, under the direction of Dave Bennett, IGA senior vice president of procurement and private brands, are rigorously applying three straightforward criteria to make this label program pack the punch it needs.
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Sustainability: A Commitment That Can Build Business

Roy White
April 1, 2008
No Comments
Sustainability is steadily gaining the attention of American consumers as media coverage of resource conservation increases, and concern deepens on environmental issues.
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