Stergios Bititsios

Branding by the Subconscious: Why Market-Driven NPD Isn’t Enough

Ignoring the role of the subconscious in branding comes at a cost companies can’t afford.

July 1, 2013

The level of choice consumers face in stores today is unprecedented, compared to the options available just three or four decades ago.

Time to Make a Change with Sustainability?

Sustainability: It's not just about the environment. It's also about longevity.

Stergios Bititsios

April 1, 2013

Sustainability is a notion that spans the entire packaging life cycle.

Modernization in Packaging: How a change can do you good

Stergios Bititsios

March 6, 2013

MMR’s associate director of packaging and design, Stergios Bititsios, explains why brand owners shouldn’t fear the modernization of packaging as long as consumer perceptions are considered.

Aligning sustainability with what consumers truly want

Stergios Bititsios

December 11, 2012

When it comes to packaging, MMR recognizes that sustainability spans the entire packaging lifecycle

Package Design Missing the Mark?

Stergios Bititsios

September 1, 2012

A well-designed package is worthless if it doesn’t reach the right consumers.

Articles by Stergios Bititsios

Branding by the Subconscious: Why Market-Driven NPD Isn’t Enough

Time to Make a Change with Sustainability?

Modernization in Packaging: How a change can do you good

Aligning sustainability with what consumers truly want

Package Design Missing the Mark?

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