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Home » Authors » Michael DiFranco

Michael DiFranco

Michael DiFranco serves as the VP of Marketing at JohnsByrne. Celebrating its 56th year of operations, JohnsByrne Company is a custom packaging and print solutions provider catering to major brands in health & beauty, food and beverage and consumer products. With a culture built around innovation, quality, design and speed, the company's offerings span value added folding cartons, specialty packaging and high impact direct mail. To learn more about these and other services, visit johnsbyrne.com. 

Articles

ARTICLES

Packaging Essentialism John Byrne
Emerging Trend: Essentialism

5 ways to put Essentialism to use in your packaging

Michael DiFranco
September 13, 2016
No Comments

Essentialism is an emerging trend in the packaging industry that focuses on creating clarity to inform the target audience what the brand is all about. 


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Nostalgic Packaging Has Made a Comeback

Nostalgic Packaging Has Made a Comeback

Tips for Integrating It into Your Brand
Michael DiFranco
August 9, 2016
No Comments

With the popularity of #throwbackthursday posts on social media, it’s no surprise that consumers have a preference for retro packaging that sparks nostalgia.


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Power of Color

Headspace: How Psychology Can Help Brands with Package Design

Michael DiFranco
February 23, 2016
No Comments

Every company should master the basic unspoken communications with their customers.


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61815_spiritpackaging

Why packaging matters more than ever for high-end wine & spirits

Michael DiFranco
June 18, 2015
One Comment

With the rise in competition from foreign wines and a growing demand to differentiate themselves, wine and spirits producers have to step up to stand out 


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