Michael DiFranco serves as the VP of Marketing at JohnsByrne. Celebrating its 56th year of operations, JohnsByrne Company is a custom packaging and print solutions provider catering to major brands in health & beauty, food and beverage and consumer products. With a culture built around innovation, quality, design and speed, the company's offerings span value added folding cartons, specialty packaging and high impact direct mail. To learn more about these and other services, visit johnsbyrne.com.
Essentialism is an emerging trend in the packaging industry that focuses on creating clarity to inform the target audience what the brand is all about.
With the popularity of #throwbackthursday posts on social media, it’s no surprise that consumers have a preference for retro packaging that sparks nostalgia.
With the rise in competition from foreign wines and a growing demand to differentiate themselves, wine and spirits producers have to step up to stand out
