Matthew Lindsay, vice president at APT, brings over twenty years of diverse experiences to his work with clients. He is engaged in leading projects across the consumer goods and retail sectors helping companies make better data-driven strategic decisions based on analytical insights. Prior to joining APT, Lindsay spent nearly eight years working for The Hershey Company where he led the strategy group, lived internationally while managing businesses in Canada and India, and most recently led the Global Walmart business.
Consumer preferences are changing and e-commerce is growing, lowering the barrier to entry for new players. As a result, CPGs are striving to maintain market share and drive sales.
Consumer packaged goods companies (CPGs) continue to face major changes across the industry. Ecommerce and digital marketing continue to rise steadily in importance, though physical stores show no signs of going away.
