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Home » Authors » Kirk Hendrickson
Kirk Hendrickson

Kirk Hendrickson

Kirk Hendrickson, CEO of Eye Faster (eyefaster.com), a leading provider of shopper research, developed his expertise in eye tracking and shopper research while leading worldwide field operations for EmSense Corporation and product management for MarketTools Inc. Hendrickson holds a patent for conducting surveys on mobile phones and was twice a finalist for the EXPLOR Awards. He holds an MBA from the Amos Tuck School of Business Administration, Dartmouth College, and a BS and MS in Mechanical Engineering from Stanford University.
Articles

ARTICLES

Kirk Hendrickson, CEO of Eye Faster
Market Trends: Retail Packages & Display

How package size and shelf space can affect price sensitivity

Kirk Hendrickson, CEO of Eye Faster
Kirk Hendrickson
April 12, 2017

Price sensitivity and how it is affected by package design, size and shelf layout can be precisely measured using eye-tracking technology. The key data lies in measuring ”fixations” – how long one’s eyes focus on a given area of a package, sign, shelf, etc.


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