We can’t avoid plastics—they’re everywhere in our lives from our kitchen appliances to the doctor’s office. Contrary to popular belief, all plastics aren’t the same. There are many types of eco-green packaging options comprised of sustainable plastics available today for all types of products, and they can hold the opportunity for huge savings in your business operation.
There are several elements to evaluate in order to make smarter package design decisions. Of course, due diligence and research is a necessary step toward making the most impactful decisions for your business. The following are critical elements of research that will help you make smarter and more-informed decisions for the future of your brand.
The advantages of shrink packaging for consumer goods are plentiful, and utilizing shrink to package your products in 2018 should be a serious consideration for brands looking to improve shelf appeal and reduce costs. Following are some of the reasons that shrink shouldn't be ignored.
As the decision maker for packaging designs of your consumer goods, did you know that you can utilize science in your product packaging designs to drive consumer purchasing decisions? A consumer is more likely to re-purchase a product when they have a positive emotional response to a package.
Going green isn’t a new phase that companies are going through—in fact, most companies have been making a shift toward sustainability including sustainable packaging, for the past several years. That’s not to say that everyone has jumped on the bandwagon yet, if we want to call it that. Here are the 6 benefits of implementing more sustainable packaging.
When do you know it’s time to automate your packaging processes? Sometimes it isn’t clear until it’s too late and you are missing your deadlines for delivery due to a sudden increase in demand that you hadn’t planned for. The overhead cost for an in-house employee to manually package your products may outweigh the cost of automated packaging machinery, it just isn’t obvious that a capital investment like this will have the quick ROI you need.
Great packaging tells your customers about your product, your brand and what you stand for, and is a must for anyone producing physical goods for the consumer marketplace. You must get creative with your packaging design to portray the right message to the right people—and you need to attract your target market and get them excited to buy your product. When it comes to packaging food, there are many factors to take into consideration for a successful product.
Tamper-evident packaging (TEP) provides many benefits to businesses in almost every industry. The most evident benefit TEP provides is security. If you are in the pharmaceutical industry, tamper-evident packaging as well as tamper-resistant packaging (TRP) are in almost every case a requirement.
Shrink wrapping is an easy process that only requires two things: the right kind of plastic wrap and heat. With just a roll of shrink wrap and a heating source, you can waterproof, weatherproof and tamperproof just about anything. But even this great packaging solution has a few potential hiccups.
How big of a factor does color selection play in your package design process? From a consumer's perspective, the color of your packaging can greatly, or gravely, impact the decision to purchase your product over your competitors.
