This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Packaging Strategies logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Packaging Strategies logo
  • EMAGAZINE
    • eMagazines
    • Archived Issues
    • Contact Us
    • Advertise
    • Subscribe
  • FEATURED
    • Packaging Perspectives Podcasts
      • Brand Packaging
    • Brand Packaging
    • Packaging News
    • New Packages
    • Top 100 Food & Beverage Packaging Companies
      • Submit Your Company
    • Blogs
    • Supply Side
    • New Products & Materials
      • Featured Products
  • MACHINERY
    • Automation / Controls
    • Case Forming / Packing / Sealing
    • Cartoning
    • Coding / Marking / Printing
    • Components / Parts
    • Conveyors
    • Form-Fill-Seal / Filling & Closing
    • Inspection / Detection / Vision
    • Labeling
    • Unitizing / Palletizing
    • Robotics
    • Track & Trace / Serialization
  • VERTICAL MARKETS
    • Beer / Wine / Spirits Packaging
    • Beverage Packaging
    • Candy / Confectionery
    • Dairy Food Packaging
    • Food Service Packaging
    • Household Packaging
    • Meat / Seafood Packaging
    • Personal Care Packaging
    • Pet Food Packaging
    • Pharma / Medical Packaging
    • Produce Packaging
    • Snack Food Packaging
  • MATERIALS
    • Adhesives / Sealants
    • Beverage Multipacks
    • Blister Packaging
    • Cans & Bottles
    • Closures/Lids
    • Films & Coatings
    • Labels
    • Paperboard / Corrugated / Cartons
    • Rigid Containers
    • Sustainable Packaging
  • EVENTS
    • Converters Expo
    • Converters Expo South
    • Global Pouch Forum
    • Industry Events
    • Webinars
  • DIRECTORIES
    • Packaging Strategies Resource Guide
    • Flexible Packaging Buyer's Guide
  • FLEXIBLE PACKAGING
  • MORE
    • Videos
      • PMMI video series
    • Book Store
    • Classifieds
    • Custom Content & Marketing Services
    • eBook
    • eXTRA eNewsletter
    • Interactive Product Spotlights
    • Market Research
    • PS Resource Guide
    • Sponsor Insights
    • White Papers
Home » Authors » Uma Kannappan

Uma Kannappan

As Global Product Director, e-Content, Uma Kannappan brings over 20 years of experience in developing and implementing marketing, digital and e-commerce strategies and technologies to create omnichannel customer engagement. Her experience includes working extensively with clients in various industries and sectors, including consumer products, retail and technology. Kannappan has also worked with industry bodies like The Consumer Goods Forum on thought leadership around how CPG manufacturers and retailers can collaborate to create mutual value, foster innovation and drive growth. http://www.sgkinc.com

Articles

ARTICLES

5 Building Blocks for Winning at the Digital Shelf

5 Building Blocks for Winning at the Digital Shelf

Uma Kannappan
February 8, 2018
No Comments

By 2022, e-commerce will claim an average 10 percent of all CPG sales, according to the data analytics firm IRI. At a time when physical store sales are flat and stagnating for most brands, companies need to optimize their efforts for the digital shelf in order to capture a bigger share of the growing e-commerce opportunity. As an increasing number of shoppers shift from physical stores to online shopping for the convenience, wide product assortment and personalized shopping experience it offers, consumer goods companies of all sizes must find ways to engage their shoppers at the digital shelf in order to stay relevant.


Read More
Subscription Center
  • eMagazine Subscription
  • eNewsletters
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Food & Beverage Packaging audience. All Sponsored Content is supplied by the advertising company. Interested in participating in our Sponsored Content section? Contact your local rep.

close
  • Signode BBQ Grill
    Sponsored bySignode

    Transit Packaging “Sets the Table” for Your Next BBQ

Popular Stories

Minute Maid Global Branding.png

Minute Maid Refreshes Brand Identity with First-Ever Global Campaign

Berry Peel Plastics ExxonMobil .png

Berry, Peel Plastics, and ExxonMobil Combine to Use Circular Plastics

Huhtamaki Flexible Solutions.png

Huhtamaki Launches Innovative Flexible Packaging Solutions

Events

June 6, 2023

Global Pouch Forum

Global Pouch Forum logoFor 25 years Global Pouch Forum remains the event to get the most up-to-date information from experts and network with leaders and innovators who develop, supply, buy or recommend flexible materials including pouches, films and machinery.

June 7, 2023

Panel Discussion: The State of the Flexible Packaging Industry

During this session, Alison Keane will present our “State of the Industry” address covering industry growth data for flexible packaging, trends driving use of flexible packaging, and other key variables impacting flexible packaging usage. After Alison delivers her address, a panel of FPA companies will discuss key points facing the industry.

View All Submit An Event

Products

Beloved and Dominant Brands...

Beloved and Dominant Brands...

See More Products

Packaging Perspectives Podcasts Promotion

Get our new eMagazine delivered to your inbox every month.

Stay in the know on the latest packaging trends.

SUBSCRIBE TODAY!
  • Helpful Links
    • Want More?
    • Connect
    • Editorial Guidelines
    • Submissions Guidelines
    • Partners
    • Packaging Group
    • List Rental
    • Survey And Sample
    • Polls
  • Subscribe
    • eMagazine Subscription
    • eNewsletters
    • Online Registration
    • Customer Service
  • Advertise With Us
    • Advertise
  • Privacy
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2023. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing