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Home » Authors » Danielle Sauvé
Danielle Sauvé

Danielle Sauvé

Danielle Sauvé is a marketing technologist, writer and strategist for a collection of global companies owned by Danaher, including Pantone, MediaBeacon, Esko, X-Rite, AVT, Laetus and Videojet. Throughout her 16-year career, Sauvé has held positions in many parts of the consumer packaging ecosystem: consumer goods manufacturer, promotional agency, brand strategy and package design firm, premedia firm and packaging management software start-up, giving her a uniquely broad perspective on simplifying the packaging value chain. Her packaging technology insights have been featured in The Dieline, FoodDive, MediaPost and Chief MarTec. Danielle earned her B.A. in English and Theater from Messiah College and now lives outside Chicago with her husband, four children, dog, fish, tortoise and bevy of musical instruments.

Articles

ARTICLES

5 Magic Words to Win Executive Support and Transform Brand Packaging in the Process

5 Magic Words to Win Executive Support and Transform Brand Packaging in the Process

Danielle Sauvé
Danielle Sauvé
July 11, 2018

You have an awesome idea to improve product packaging. You feel the pain of the people who work for you and your peers (not to mention your own pain). You’ve got an idea to help digitize the packaging process by introducing a process change or a technology change, but every time you think of bringing it up to your boss, you’re at a loss for words. What to say?


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New Study Identifies Online and In-Store Shopper Behaviors in Food and Beverage

New Study Identifies Online and In-Store Shopper Behaviors in Food and Beverage

Danielle Sauvé
Danielle Sauvé
June 29, 2018

Data and insights on what shoppers like helps fuel innovative product designs with strong value propositions, but knowing how shoppers want to receive products is also a critical piece of the story. For example, shoppers are constantly gathering information when it comes to food and beverage packaging and with the rise of smartphones, shoppers are becoming curious about how they can use their phones to get more value out of packaging.


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